Whether it is Akshaya Tritiya or Dhanteras, Indians love to buy a piece of gold or silver jewelry. One of the reasons is people believe its auspicious to buy gold or silver as Goddess of Wealth, Lakshmi, resides in these metals. By buying them you are actually bringing home the goddess who will bless your family.
Today customers prefer to shop online because of the plethora of benefits they experience by doing so. Thanks to modern technology, shopping in brick and mortar stores is not the only option. More and more people prefer to shop for not only clothes, books and other things but jewelry as well online.
We often buy clothes as per the current trends. To top off an outfit, you need to build a collection of accessories. And its important to have a collection that will withstand the ever-changing trends.
Akshaya Tritiya is a time when Indians buy gold, silver and diamond jewelry.
Ancient civilizations used gold not only as a currency but also a symbol of prosperity. Greeks introduced the world's first coins in 640 BC in Lydia. In 100 AD, Vima Kadaphises, the Kushan emperor, introduced the first gold coins in India. It had the image of lord Shiva engraved on it. From then on there was no looking back as his successors introduced various denominators of gold coins such as Dinars, Staters, Varahas, Fanams, Koris, Xerafims, Pagodas, Tankas and Tolas.
Diamonds and sapphires are the two gorgeous gemstones that look stunning together as well as individually. Off late there has been a great demand for sapphire and diamond studded jewelry. It’s not about buying gemstone jewelry you should know how to team them with your outfit to bring out the sparkle and beauty in them.
Diwali, the festival of lights, is just around the corner. It’s one of the festivals celebrated by everyone irrespective of their religion. Besides the bright lights and luminous fireworks, it’s a time to shop, and to shop big. There is a sale everywhere, online and in-store sale, ranging from clothes, crockeries, groceries and even jewelry. Jewelry shops are also waiving off the making charges and giving discounts on diamond jewelry. People buy not only silver but also gold and diamond jewelry as an investment.
A Hindu wedding is a series of rituals and ceremonies. Both the bride and the groom have to perform these rituals before tying the knot. And these traditions vary from region to region. Gold and diamond jewelry are gifted to the groom and bride at the time of marriage.